EverPetal is a new name, but the experience behind it began in 1998.
Nearly three decades of learning outdoors
Andy first entered the artificial-display trade at 14, beginning with work experience and then a weekend job. Artificial hanging baskets were far less convincing and far less durable than they are today, and the only way to improve them was to see what happened after months and years in real outdoor locations.
That became Andy's working life. Through commercial hire and maintenance businesses, he spent decades installing, revisiting and caring for artificial displays at pubs, hotels, schools, restaurants, council sites and other demanding properties.
The hire model was a particularly unforgiving teacher: if a basket faded, loosened or failed, it was the supplier who had to return and put it right. Materials, structure and construction methods were repeatedly changed and tested so displays would look fuller, last longer and cope with exposed locations.
Experience earned on real sites
Over the years, Andy's previous businesses supplied and maintained displays across hundreds of hospitality properties and large commercial estates, from independent pubs and hotels to national restaurant locations. That experience taught him where artificial arrangements usually fail—and how to design around those weaknesses.
The EverPetal basket uses that practical knowledge: a steel wire frame, a coco liner, a secure internal base and individually wired flowers and greenery interwoven through the structure. It is designed to arrive complete, open out easily and remain secure outdoors.
From Andy's experience to Andy and Levi's future
After years spent travelling between customer sites, working from ladders and maintaining displays in every kind of weather, Andy began thinking about how the knowledge could be used differently.
His son Levi saw the wider opportunity: take the lessons learned from nearly 30 years of commercial hire work and create a product that homes and businesses could order directly, shape in minutes and enjoy without a maintenance contract.
That conversation became EverPetal—a family-led brand combining Andy's specialist experience with Levi's ambition to make the product available nationwide and, when the business is ready, internationally.
Designed from Britain, made to our specification
For most of Andy's career, the baskets were designed and assembled in the UK. More recently, detailed instructional videos and specifications were developed so a specialist supplier in China could reproduce the construction consistently at scale.
New ideas and trial designs continue to be developed and assessed from the team's base near St Helens. The current baskets are manufactured in China to the EverPetal specification, informed by decades of British commercial-display experience and real-world testing.
What makes EverPetal different?
- Long-term field experience: the specification comes from repeatedly seeing how artificial displays behave outdoors—not simply selecting a basket from a catalogue.
- Construction with purpose: wired stems are shaped and secured through the basket structure to create fullness and resist movement.
- Honest guidance: we explain that outdoor artificial flowers will weather gradually and give practical advice on shaping, cleaning and placement.
- A focused first range: we are starting with a small number of carefully considered colour combinations before expanding into matching products.
- Help from people who know the product: customers can contact us for straightforward advice before or after ordering.
The next chapter
EverPetal is beginning with the product Andy knows best: large, realistic artificial hanging baskets made for outdoor impact. Matching products are being explored, but the priority is to launch this range properly, listen to customers and maintain the standard behind the name.
EverPetal is a trademark owned by Smith & Smith Innovations Ltd, company number 16617498, registered in England and Wales.
View our baskets or contact us if you would like help choosing a display.